Information for the Informations

This work explores the neurological impact of the short-form content we casually consume every day: Reels, Shorts, TikToks, and more. As we chase brief pleasure and rapid stimulation, our capacity for deep thinking gradually fades. Our brains, overstimulated, fall into a kind of “dopamine addiction,” as if being microwaved from the inside.

The artist argues that information, like food, needs a “nutritional label.” Just as unhealthy food harms the body, constant exposure to low-quality, high-stimulus content can damage cognitive health. Unchecked, this overconsumption doesn’t just weaken individual memory and focus; it erodes communication, trust, and even democracy at a societal level.

In this imagined dystopia, AI becomes a manipulative force, exploiting short-form addiction to hijack human attention. We think we are making free choices, but our ability to self-regulate is being overwritten. Our brains are turning into overstimulated, fragmented machines fried by design.

Originally conceived as a legislative proposal addressing real-world issues, this project evolved into a philosophical and emotionally driven media artwork. It ultimately asks:

• What are we watching?
• What are we consuming?
• And most importantly, can we reclaim the power to choose consciously?

The internet once connected people, expanding communication and uniting voices. Now, it has become a tool of fragmentation: fake connection, social confusion, and emotional division. What was once a medium of empowerment is now an asymmetrical weapon in the attention economy—one that feeds on our distraction, and thrives on our forgetting.